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Pipeline discipline for recurring revenue.

ARR-weighted stages, exit criteria that mean something, and every security questionnaire and procurement step tracked — so forecasts survive contact with the quarter.

Deal desk

Forecasts built on stage discipline, not vibes

Stages advance only when exit criteria are met — champion identified, security cleared, legal in review. The forecast rolls up from evidence, not optimism.

  • ARR, expansion and services split on every deal
  • Exit criteria checklists gate stage changes
  • Slipped-deal and stuck-stage alerts before review, not after
  • Approval flows for discounts and non-standard terms
Deal desk · Q3
ARR-weighted pipeline
$2.4M ARR
Acme Cloud · EnterpriseSecurity review · legal
$420kStage 4
Northwind AI · ScalePilot success · procurement
$180kStage 3
Globex SaaS · GrowthChampion identified
$96kStage 2
Win rate
34%
Cycle
52 days
Land and expand

Handoffs that don't drop the customer

Closed-won kicks off onboarding with context attached — the use case, the promises, the stakeholders. Success sees what sales sold; renewals open themselves.

  • Onboarding checklist spawned from the closed deal
  • Renewal and expansion opportunities open on a schedule
  • Health signals from product usage via API
Automations
Running · no code
12 live
New lead → assign by territoryTrigger · route · notify
Live
Quote sent → follow-up in 48hEmail + WhatsApp sequence
Live
No activity 7d → nudge ownerTask + manager alert
Live
Deal won → onboarding checklist8 tasks · 2 portals
Draft
Also in the box

Built for B2B software motion

Security-review tracker

Questionnaires, SIG/CAIQ requests and infosec calls tracked as first-class deal steps.

Buying committees

Champions, blockers and economic buyers mapped per account, visible per deal.

Product-usage signals

Pipe trial and usage events in via API to score PQLs and expansion timing.

ARR analytics

New, expansion, churn and net-retention views your board will recognise.

Speed-to-lead

Inbound routing in seconds with SLA timers — because demo requests go stale by lunch.

Quote & order forms

Multi-year ramps, coterming and standard paper generated from the deal.

Forecast accuracy went from ±40% to ±8% in two quarters. Exit criteria did what three pipeline reviews a week never could.
Arjun MehtaVP Sales, Acme Cloud

Run next quarter on evidence

We'll model your stages, criteria and ARR reporting live on the call — bring your current pipeline sheet.

For SaaS, IT services and hardware-plus-subscription teams